Following extensive research with builders, contractors and insulation specialists, the new Earthwool OmniFit range has been designed for multiple applications. It provides outstanding thermal, acoustic and fire performance.


Fitter friendly products
Fitter friendly products

Privacy Policy

Data Protection Regulations

We take the protection of your personal data very seriously and strictly adhere to the rules of the Data Protection Act. On this website, we only gather personal data to the extent that is technically necessary. Under no circumstances is the data that we gather sold or forwarded to third parties for other reasons. This Privacy Policy is drafted in order to ensure compliance with the European Regulation 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, or GDPR). This policy does not aim to provide a stronger protection than required by the applicable legislation.

The following explanation provides you with an overview of how we guarantee this protection and what type of data is collected for which purpose.

Data Processing of Usage-Oriented Data

When you access our website, the following general technical information is automatically recorded: the type of web browser, the operating system used, the domain name of your internet service provider and other similar information. This is exclusively information which does not provide any conclusions about your person. Such collection and storage of data can be opposed at any time with future effect.

Data Processing of Personal Data

For example, if you are requested to provide personal information on the contact form available on our page, such as name, address, e-mail address and telephone number, this is subject to special regulations and may only occur with your prior consent. In this context, we will only use your data to respond to your questions and suggestions. The data is not transferred. You may revoke this consent at any time in writing with future effect by sending an email to

Use of Social Plugins

The newsletter is sent by means of “MailChimp”, a newsletter shipment platform operated by the American provider known as Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The e-mail addresses of our newsletter recipients, as well as their other data described within the scope of this information, is stored on MailChimp servers in the USA. MailChimp uses this information to dispatch and analyse the newsletters on our behalf. Furthermore, according to MailChimp, this data can be used to optimise or improve their own services, e.g. the technical optimisation of the dispatch and presentation of the newsletter, or for economic purposes in order to determine which countries the recipients come from. However, MailChimp does not use the data of our newsletter recipients to personally contact them or pass on their information third parties.

We trust in MailChimps reliability, IT and data security. MailChimp is certified under the US-EU “Privacy Shield” agreement and thereby obliged to abide by the EU data protection requirements. Furthermore, we have concluded a Data-Processing-Agreement with MailChimp. In this agreement MailChimp commits to protect the data of our users, process the data only according to data privacy regulations on our behalf and not to pass it on to any third parties. You can view the MailChimp data protection police here.

Our website uses Hotjar to monitor customer interactions when browsing our website. Hotjar assists its users/customers in providing their end users with a better experience and service as well as assist them in diagnosing technical problems and analyzing user trends. Most importantly, through Hotjar’s services, the functionality of the Hotjar Enabled Site can be improved, making them more user-friendly, more valuable, and simpler to use for the end users.

You may opt-out from having Hotjar collect your information when visiting a Hotjar Enabled Site at any time by visiting the Opt-out page and clicking ‘Disable Hotjar’ or enabling Do Not Track (DNT) in your browser. For further details please contact Hotjar Ltd on +1 (855) 464-6788 or by email at

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and permit the analysis of your use of the website. The information on your use of this website (including your IP address) gathered by the cookie is transmitted to a Google server in the USA and stored there. However, if IP anonymisation is enabled on this website, your IP address is previously abbreviated by Google within the member states of the European Union or in other states party to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transferred to a Google server in the United States and abbreviated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them with other services relating to website use and Internet usage. The IP address transferred by your browser during the use of Google Analytics will not be associated with any other data held by Google.

Not Authorising Google Analytics
You may refuse the use of cookies by selecting the appropriate settings in your browser software, however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent the collection of data generated by the cookie and based on your usage of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin. General information on Google Analytics and data protection can be found here. We would like to inform you that this website has expanded Google Analytics using the code "_anonymizeIp()" to ensure anonymous collection of IP addresses (so-called IP masking).

You can also enable, disable and/or delete cookies as you wish. You can delete all cookies that are already on your device and you can set most browsers to prevent them from being placed.

You can easily opt-out and prevent your data from being used by Google Analytics. This can be done by installing the Google Analytics opt-out browser add-on. Alternatively, you can always adjust the corresponding settings in your browser software to prevent the use of Google Analytics cookies.

Use of Google Maps
This website uses Google Maps to display a site plan. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you agree that the automatically generated data as well as the data you entered may be gathered, processed and used by Google, one of its representatives or third-party providers.

The terms of use for Google Maps can be found at Terms of Use for Google Maps. More details can be found in the data protection centre of Google Data Protection Regulations.

Your Rights

Knauf Insulation will observe the following principles when processing personal data:

  • The data will be processed lawfully, fairly and in a transparent manner in relation to the data subject;
  • The data will be collected for specified, legitimate purposes; the data will not be processed further in ways that would be incompatible with those purposes;
  • The data will be adequate, relevant to and limited to the purposes for which they are processed.
  • The data will be accurate and, where necessary kept up up-to-date. Reasonable steps will be taken to rectify or delete any data that is inaccurate or incomplete;
  • The data will be kept only as long as it is necessary for the purposes for which it was collected and processed. Those purposes shall be described in this Policy;
  • The data will be deleted or amended following a justified request by the data subject;
  • The data will be processed in accordance with the individual’s legal rights as described in this Policy or as provided by law;
  • Appropriate technical, physical and organizational measures will be taken to prevent unauthorized access, unlawful processing and unauthorized or accidental loss, destruction or damage to data. In case of any violation as referred to in the previous sentence, and/or in case of any accidental data leak, Knauf Insulation will take appropriate steps to end the violation/eliminate the leak and determine liabilities in accordance with the GDPR and will cooperate with the competent authorities where necessary, should they be involved as a result of such violation or leak.

You are entitled to receive information at any time on the data stored about you, its origin and recipients along with the purpose of the data storage.

Furthermore you also have the right to the correction or deletion of your personal data that was gathered by us, which may also be incomplete, incorrect or outdated. We always ensure that your data is only processed provided we have authorisation in accordance with the basic data protection regulation. The personal data is deleted if you revoke your consent, if the processing of personal data is no longer required to fulfil the original purpose or if the personal data is processed illegally.

Please contact us via or use the contact form to request for us not to use and/or to delete your personal data, and we shall proceed accordingly. Data that is absolutely necessary for order processing or for commercial purposes is not affected by a termination, in other words, a deletion. We hope you understand that in the event of a revocation, we will no longer be able to provide customised services because these are based on the use of customer data.

Furthermore, you have the right to receive your data in a structured, current and machine-readable format or have it transferred to a third party.

If you are of the opinion that we have violated the valid data protection regulations, you have the option of contacting us at Otherwise, you have the right of appeal at the supervisory authority.

To protect your privacy and security, we will take reasonable steps to help verify your identity before we provide you with information by post or carry out a corresponding correction or deletion.

The authority responsible for the processing of personal data in the context of this website is Knauf Insulation SPRL, Rue de Maestricht 95, Visé.

Your trust is important to us. Therefore, we would be glad to answer all questions regarding the processing of your personal data. If you have any questions not answered by this data protection declaration, or if you would like more in-depth information on a specific point, please contact our data protection officer at any time:

John Jenkins
Stafford Road, St. Helens, Merseyside,
WA10 3NS, UK

Changes to this notice

We may modify or amend this Data Protection Regulation from time to time. Any changes we may make to our Data Protection Regulation in the future will be posted on this page. To let you know when we make changes to this Privacy Notice, we will amend the revision date at the top of this page.

The new modified or amended Data Protection Regulation will apply from the revision date. Please check back periodically to see changes and additions.